Consumer satisfaction

Consumer satisfaction is a strategic objective for Parmareggio S.p.a., the company representing the industrial and commercial core of the Group. Parmareggio S.p.a. presents itself as a first-class food business capable of meeting and stimulating the evolutive dynamics of a demand aimed at seeking superior quality products and services and new consumption opportunities.

In a highly competitive market, through its brand Parmareggio intends to orient consumers in the purchasing process by offering the guarantee of a distinctive product that expresses the culture, expertise and reputation of a specialist company. Our policy to approach the market aims at developing the well-established relationship with operators in the large-scale retail trade, with the aim of being a reliable, innovative and flexible company capable of interpreting the needs of the modern retail trade as part of a partnership relationship.

Product quality

For the Granterre-Parmareggio Group, the quality of the product is the result of constant research and updates, which are capable of integrating themselves with tradition. Excellence in quality does not refer to the mere compliance of the product with provisions set out by food regulations, but to a distinctive feature that is difficult to reproduce and is inherent to its production chain and therefore to an articulate process that follows the product from its origin to the consumer's table.

Innovation

The Granterre-Parmareggio Group presents itself to customers and consumers as a reliable and proactive partner, which continuously invests considerable resources in product innovation by seeking new ways of consumption.

Cutting-edge solutions are studied, designed, created and tested in close collaboration with highly specialised suppliers and collaborators in order to provide consumers with innovative products. In a market characterized by an apparent lack of diversification, the Granterre-Parmareggio Group stands out for its vocation for researching and developing new products and packaging, which are increasingly functional and responsive to consumer needs. The concept of technology at the service of quality and safety is deeply rooted in the corporate culture without, however, compromising the strongly ingrained tradition of the sector it operates in.

Product guarantee and consumer health

To guarantee the quality and healthiness of its products, the Granterre-Parmareggio Group believes that voluntary certification of its production processes and products is essential. This is a further proof of the transparency, fairness and quality of our product offer, and it is on these values that the Granterre-Parmareggio Group's corporate culture is based on. We consider the numerous periodic audits by certification bodies as great opportunities to grow and improve. We focus on monitoring the entire production chain and the dense network of upstream and downstream controls. The Granterre-Parmareggio Group is very sensitive to the need to promptly and continuously provide human resources involved in production processes with all the updates regarding these matters.

The systematic and global control system of all the production stages and procedures aims at providing products that ensure safety and value to consumers. The Granterre-Parmareggio Group promotes a network of inspections with parameters that are even stricter than those required by national and international laws.

Monitoring world markets allows to learn more about the habits and customs of local consumers; this means focusing on new aspects and challenging one's methods.

The Granterre-Parmareggio Group is always open to dialogue with consumers and is committed to meeting their needs in a prompt and timely manner. It is the company's interest to provide consumers with clear information through adverts, information leaflets and, more importantly, labels on all its products.  

Respect for people

Consistent with the raison d'être of cooperatives, such as Parmareggio, acknowledge respect for people, understood as the protection of their physical and moral activity, as an essential principle. This is why it is committed to prevent any kind of discrimination based on gender, race, language, religion, political views, personal and social conditions, in compliance with art. 3 of the Italian Constitution. It undertakes to collaborate with partners of any nature, who share these values: moreover, it commits to terminate relationships with any collaborators, who are not sensitive to these issues; any behaviour against these essential principles by employees of the Group shall be deprecated and punished. The Granterre Consortium and its subsidiaries are companies made up of people and it is on these people that their strength and market leadership is based on.

Protecting health safety at the workplace

The Granterre-Parmareggio Group undertakes to promote and consolidate a culture of safety, developing risk awareness and encouraging responsible behaviour by all employees and people working with the company; it also seeks to protect workers' health and safety, especially by taking preventative measures.

In compliance with the laws pertaining to occupational safety and health in force, the Group's organisation is based on the following principles and standards of conduct:

. identifying risk factors;

. assessing risks;

. identifying the health and safety measures to adopt at the workplace in compliance with current standards;

. developing adequate preventive and protective measures and control systems for these measures;

. developing safety procedures for the various company activities;

. providing workers with all the information and training required on occupational health and safety matters.

The entire company, from Top Management to operational levels, shall comply with these principles, especially when decisions and choices must be made and then implemented.

Protection of the environment

The Granterre-Parmareggio Group undertakes to develop its commercial and industrial policy sustainably and with a low environmental impact whilst respecting the local area and the community.

Everyone working in the company is responsible for protecting the Earth and the environment for the future generations, as a valuable asset for the community and the corporate culture.

The Granterre-Parmareggio Group presents itself as a proactive player and an industry leader in terms of technology that can reduce energy consumption and the environmental impact of its activities.

The various companies of the Group have been certified as ISO 14001 compliant for many years; a long and careful monitoring of consumption levels and composition has led to a considerable reduction in terms of kWh, methane and water used.

The Granterre-Parmareggio Group commits to comply with the applicable legal provisions and other requirements pertaining to environmental issues endorsed by the organisation.

Reputation

The Granterre-Parmareggio Group achieved a leading position on the Parmigiano Reggiano market by adopting a fair, consistent behaviour based un mutual satisfaction towards its stakeholders. To maintain and increase this leadership it is necessary to strengthen and consolidate these values. The Granterre-Parmareggio Group strives to instil this pride and spirit in its employees to enhance this image and strongly contribute to high quality Italian manufacturing worldwide.